IDEO Design Thinking Support Pack

Videos

• What is an Empathy Map?

• How to Use the Customer Empathy Map | New Venture Launch

• IDEO U | What is Design Thinking?

• 0. Design Thinking & Doing

• Design Thinking in 90 Seconds

• IDEO: Brainstorming and Other Ideation Techniques

• Design Thinking Animation

• What is Design Thinking?

• Customer Empathy Map

• The Design Thinking Process

• Design Thinking in Business

David Kelley on Design Thinking

Tom Kelley

Introducing The Concept Of Design Thinking By Tom Kelley

#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, he makes the case as to why.

Books

• Change by Design, Tim Brown (2009)

• The Art of Innovation, Tom Kelley (2001)

• IDEO - Human Centered Design Field Guide (2015)

Scholarly Articles/White Papers:

• E.M. Kauffman Foundation

• The Dimensions of Defensibility, Dr. Wallace Walrod, Peterson Walrod, 2019

Websites

• www.ideo.org

• designthinking.ideo.com